If you speak to a valuation expert, he may say that your business's value is represented as a multiple of its EBITDA and a multiplier. For example, if you have an EBITDA of $5m and a multiple of 2, your business's value is considered to be $10m. In a world so driven by automation, the quality of your technology is a significant component in your multiple, and anything you do to enhance the value of your technology will pay dividends in your multiple. Additionally, well-deployed technology will also enable greater earnings, which will create a multiplicative effect. By building custom software, this can be purpose-built for your company and better enable, and be the vehicle for improvement of, other factors such as process development and security that will drive up your business’s value through building the intellectual property asset inside of your firm.