SSL, Protecting Your Customer's Private InformationAs a developer, this is a question I get asked quite frequently; and not without cause. For anyone involved in the web, this is a very essential question to understand. SSL stands for Secure Sockets Layer, and it is a method of encrypting data as it travels across the Internet, ensuring that private information remains secure. Because of the way the Internet is designed, every time users send private information to a website, it may pass through dozens of other servers and networks before reaching its destination. This leaves your customer’s information at risk of being intercepted at any point unless it is encrypted. In Norse mythology, Thor is a hammer-wielding god associated with thunder, lightning, storms, oak trees, strength, and the protection of mankind. His hammer was not only his primary and most effective weapon but also a symbol of his power and protection over the people. Additionally, the Thor’s Hammer amulet was worn frequently by believers as a symbol of protection. Well, SSL is your hammer and your choice in wielding it comes down to two important reasons:
- To Encrypt Sensitive Information – With the information you send on the Internet passing from computer to computer on its path to the destination server, encrypting sensitive information is critical. Any computer in between you and the server can see credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. The SSL certificate enables encryption of sensitive information doing online transactions and permits the information you send to be readable only to the server to which you are sending the information. Take up your hammer and with its power you will be assured power over hackers, thieves, and the like.
- To Gain Your Customers’ Trust – Web browsers provide visual cues, such as a lock icon or a green bar, to alert visitors to secure connections. When customers see these cues, they will trust your website more and will be more likely to buy from you. Since the SSL certificate is a unique credential which not only identifies the owner of the website but verifies their identity before issuing the certificate, customers can rest assured that you are who you say you are. SSL providers will give you a “Thor’s hammer amulet” leaving your customers filled with trust and feeling protected.
- We bring this hammer to your front door with our Full Service Web Development solutions, including SSL installation, and maintenance plans that protect your website and ensure that you keep your website current. As a business that deals with client relations and security 24 hours per day, we understand the high-priority importance of maintaining client trust and security; we also have access to the best and most innovative tools for its provision as well as experience in its implementation. Some prefer a more hands-on approach which is why we also offer the step-by-step training your company needs to keep your site updated and secure. T. S. Eliot proclaimed, “Only those who will risk going too far can possibly find out how far one can go.”